Bloomberg Pursuits, the luxury lifestyle spinoff of Bloomberg Markets, is trying to make more inroads into fashion as it steps up its frequency to four times a year. In addition to launching an iPad app, which will automatically download to subscribers of the Markets app starting with the spring issue, new editor in chief Ted Moncreiff's first, the magazine has added an art director and luxury marketing consultant.
Art director Anton Ioukhnovets comes with substantial fashion bona fides, having been design director and art director at Condé Nast’s W and GQ, respectively. In 2012, he became creative director of Lotus, a men’s magazine launched by the British luxury car company of the same name.
Stephen Jacoby, Pursuits’ new luxury marketing consultant, joins the Bloomberg LP magazine after a decade as Esquire’s associate publisher for marketing and 16 years at Condé Nast. (While at the Hearst men’s book, he launched the Esquire Signature Spaces franchise, also known as the Esquire Apartment.)
New advertisers in the spring issue include Lamborghini, Lufthansa and Faberge, while Ralph Lauren will be running spreads in all four issues this year.
Pursuits launched as a twice-yearly publication in January 2012. Ad sales were strong enough that Markets publisher Michael Dukmejian announced a frequency increase to four issues in 2013.