'News of the World' Sees Record Sales for Final Issue

People grabbed all 4.5 million copies published

This past Sunday, the British public put aside their outrage long enough to snap up a copy of the final issue of News Corp.’s News of the World. According to unofficial sales figures, which won’t be confirmed until the publisher releases numbers later on Monday, all 4.5 million copies printed are estimated to have been sold.

Sunday’s sale surge is about a 70 percent increase on News of the World’s typical circulation of 2.66 million, says the Guardian, and the most copies sold of a single issue since 1998.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in