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Meredith Replaces More Publisher

Company vet Jeannine Shao Collins tapped to lead mag's business side

More publisher Alison Adler Matz has departed after less than a year at the title. A spokesperson confirmed that Matz, who joined More last August, had been replaced by Jeannine Shao Collins, most recently the evp, chief innovation officer of Meredith 360°, the company’s integrated marketing arm.

A 21-year Meredith veteran, Collins first joined the company in 1993 as the New York advertising manager for Ladies’ Home Journal. She later became svp, publishing director of More, Fitness and the recently shuttered (as a monthly, at least) Ladies’ Home Journal before joining Meredith 360° in 2008.

Meredith evp, chief revenue officer Michael Brownstein will add Collins’ responsibilities at Meredith 360° to his own role managing the company’s corporate sales.

Like many titles in the women’s service category, More’s ad page numbers have suffered as of late, dropping 23 percent to 107 pages in the first quarter of 2014, according to the Publishers’ Information Bureau. (This was in the wake of a much healthier 2013, when More’s ad pages remained more or less flat.) The magazine’s circulation has also faced some difficulty: In the second half of 2013, single copy sales were down 9 percent, while overall circ fell about 2 percent, per the Alliance for Audited Media.

The company last month announcemed that the 131-year-old Ladies’ Home Journal would cease publication as a monthly magazine, instead becoming a quarterly newsstand-only title produced by Meredith’s special interest media group in Des Moines. 

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