Magazine Hot List 2003: Highlights


8. Maxim

Revenue Up: $26.8 million (17.5%)
Ad Pages: +27.5/+2.3%
Since 1999: +21.8%
Circulation: 2,512,090 (-1.6%)

The laddie that started it all remains a monster among men's titles, but it's starting to show its maturity as circulation slows. Ad pages continue to climb, but the challenge here is to get advertisers to pony up as rate base increases.

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