Magazine Hot List 2003: Highlights


Nothing, it seems, can stop O, the Oprah Magazine.

After a stellar launch in 2000, the Hearst-backed, Oprah Winfrey-inspired publication was named Startup of the Year by Adweek Magazines. Then, in 2002, while just about every other magazine on the racks took a nosedive along with the economy, O just seemed to get stronger.

The magazine's success in the face of a dreadful magazine climate -- not to mention that ad pages are now greater than 1,900, revenue is closing in on $180 million and paid circ is at 2.2 million -- puts O at the very top of this year's Adweek Magazines Hot List. (See complete list below.)

Despite a very challenging year for magazine publishers, O was not alone in turning in a strong performance. Also on this year's Hot List are ESPN, Real Simple, The New Yorker, In Style, FHM, Cooking Light, Maxim, Shape and Allure.

Heading Adweek's list of Top 10 magazine under $50 million in ad revenue is Conde Nast's Lucky. The magazine, in just its second year of existence, is producing $39 million in revenue and even has Conde Nast mulling a male-skewing spinoff. Other titles on Adweek's under-$50 million list are CosmoGirl!, Popular Science, National Geographic Adventure, The Atlantic Monthly, Nickelodeon, Transworld Skateboarding, Men's Fitness; Reader's Digest Selecciones and Arthur Frommer's Budget Travel.

Adweek also singled out longtime Vanity Fair leader Graydon Carter as Editor of the Year. The Executive Team of the Year is Real Simple's managing editor Carrie Tuhy, publisher Robin Domeniconi and head of consumer marketing Steven Sachs. The Startup of the Year is Budget Living. And the Design Team is Hannah McCaughy and Rob Taggert, creative director and photo editor, respectively, at Outside.

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