It’s not exactly a January surprise, but there’s been another leadership change at Condé Nast. Bon Appétit has cycled out of executive vice president Bill Wackermann’s stable in the latest shift for the polarizing über-publisher.
Over the past few years, Wackermann has taken on oversight for titles like Brides and Details, repositioned them or installed new leadership. Those two titles have since moved out of his stable.
Similarly, at Bon App, Pamela Drucker Mann (a Wackermann protégée) has a year under her belt as a first-time publisher. The title has also gotten a new top editor, Adam Rapoport, and had an editorial repositioning in the past year. Ad pages ended 2011 down 5.3 percent, though it was still one of the better performers in the food magazine category. Single-copy sales, meanwhile, though still unofficial, are up 12 percent for the second half, according to sources. At the Condé Nast publishers’ meeting in Florida this week, Wackermann toasted Mann’s one-year anniversary and return from maternity leave at a cocktail party.
This latest move leaves Wackermann with day-to-day publishing duties for Glamour, which, despite a 7.5 percent ad page decline for the year, remains one of the biggest moneymakers for the company. (He briefly handed that role over to Jason Wagenheim last year, though Wagenheim left two months later after management style clashes with Wackermann.) Wackermann also continues to oversee W, the small, high-end fashion glossy.
But if recent history is any guide, it might not be there for long; under publisher Nina Lawrence, W’s ad pages rose 5.6 percent for all of 2011, when the industry was down 3.1 percent.