Congressional publication The Hill has launched a redesigned website with a number of new features intended to "enrich the editorial and advertising experience," including a native advertising component called BrandNews.
Advertisers will be able to provide content via BrandNews in the context of the reader's experience that matches news on TheHill.com. This content can be shared socially by users and discovered through search alongside The Hill's regular content. Several brands are already working with the publication, but The Hill did not make those names available.
Among the other changes to the website are a new dynamic homepage; richer integration of photography, video, interactive elements and ads; personalized menus that change based on viewing habits; new multimedia and slideshow functionality; and extensive video content and streaming.
Company chairman Jimmy Finkelstein said the changes are a response to 30 percent growth in Web traffic in the last year.
"The new website unlocks a host of possibilities for further enhancing the depth of our editorial," said Hugo Gordon, editor in chief, in a statement. "Keeping up with news from TheHill.com will now be easier and more interactive than ever."