Hearst Touts Live Events at 'Magazine Upfront' | Adweek Hearst Touts Live Events at 'Magazine Upfront' | Adweek
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Hearst Touts Live Events at 'Magazine Upfront'

Get ready for a Cosmo conference and Food Network mag festival

This afternoon at its New York headquarters, Hearst Magazines held what it’s calling “the very first magazine Upfront,” where it showcased new content for the coming year for an audience of media buyers and marketers. (There were also a handful of celebrities, including current Cosmo and Marie Claire cover stars Miranda Kerr and Vanessa Hudgens, on hand for full Upfront effect.)

One of the biggest pieces of news to come out of the presentation was the launch of two Cosmopolitan-branded conferences, Cosmo Live and Cosmo for Latinas Live, in partnership with William Morris Endeavor. The two-day events, slated to debut in fall 2014, will focus on personal and professional issues important to Millennial women. Cosmo editor in chief Joanna Coles said the event is aiming to draw upwards of 2,000 attendees.

Other upcoming live events include Food Network Magazine’s new Food Network In Concert, a food and music festival taking place in Chicago this September; and Town & Country's first Philanthropy Summit in New York on April 17.

There was digital news. Seventeen magazine is partnering with Dreamworks subsidiary Awesomeness TV on a new YouTube channel and Elle is launching a video issue on Elle.com, which will include a month’s worth of original video segments. House Beautiful’s Shop America issue this April will include print-to-mobile capabilities and a shoppable tablet edition, and all Hearst tablet editions will roll out interactive formats.

On the print side, rate base increases are planned for five titles (including HGTV Magazine, which will jump to 1 million). Cosmo for Latinas will increase its frequency to five times a year and be joined by a new Latina-focused supplement, Woman's Day for Latinas, this month. Town & Country is resurrecting its own brand extension, Town & Country Travel; and, finally, Dr. Mehmet Oz officially announced the title of his new magazine venture with Hearst, “Dr. Oz: The Good Life.” 

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