Edward Felsenthal, Tina Brown's former No. 2 at the Daily Beast, is joining Time magazine as the new managing editor of Time.com. He'll replace Time.com managing editor Cathy Sharick, who was one of 12 who took an exit package as part of a 6 percent layoff at Time Inc. earlier this year. In a statement, Time managing editor Rick Stengel said that Sharick was leaving “to fulfill her dream of working for a dotcom start-up.”
Felsenthal's hire comes at a time of uncertainty for the brand, as Time Inc. prepares to spin off from corporate parent Time Warner and the magazine itself has lost a significant number of senior staffers. In addition to Sharick, those leaving include Jim Frederick, editor of Time International; and news director Howard Chua-Eoan.
Before joining the Daily Beast, where he was the founding executive editor, Felsenthal spent a decade at The Wall Street Journal, where he was eventually named deputy managing editor. More recently, he was consulting on the launch of Levant Media-owned site Al-Monitor.com, which covers news in the Middle East.
Felsenthal is the latest in a string of NewsBeast alums to head over to Time Inc., including Sean Noyce, Newsweek’s iPad design director who was named iPad art director at Time earlier this year; Tom Weber, a past NewsBeast managing editor who's now the assistant managing editor of Time; and Susanna Schrobsdorff, now the assistant managing editor of Time.com.
Other former NewsBeasters now at Time include Steve Koepp, who left Time Inc. in 2009, became an interim editor at Newsweek, then returned to oversee the Time Home Entertainment book unit, and Fareed Zakaria, a longtime Newsweek columnist who joined Time as editor at large in 2010.