Arianna Huffington Talks International Expansion | Adweek
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Arianna Huffington Talks International Expansion

HuffPost founder eyes China

Arianna Huffington | Photo: Getty Images

The Huffington Post has been on a whirlwind of international expansion. Today, 40 percent of its audience comes from outside the U.S., and according to its namesake president and editor in chief, more than half of the world’s GDP has its own HuffPost. Earlier this week, plans for HuffPost Korea were announced.

Speaking at the 2013 Business Insider Ignition conference Wednesday, Arianna Huffington said her goal is for each of them to rank among the top 5 general news sites in their respective countries in the next two years, and that all of the sites are ahead of schedule. It's helped by the name recognition of the local partner sites that each new HuffPost launches with and the fact that each of the sites’ editorial directors is an established personality.

Eventually, Huffington, speaking in a Q&A with Business Insider CEO and editor in chief Henry Blodget, said that she'd like to launch HuffPost China—although that promises to be a very complicated process.

She and Blodget also discussed the growth of HuffPost Live, with Huffington revealing that, according to internal analytics, the site’s video content now receives 92 million views per month (most of that going towards Video On Demand segments, not live streaming programs). The next step for the streaming site will be to create standalone international versions, she said. HuffPost Live is already testing the global waters with the recent launch of The WorldPost, which will add more international reporting to its current programming roster.

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