AMI Promotes Men's Fitness Publisher

Magazine scores advertisers like Mercedes, Grey Goose

It’s been just over a year since AMI’s Men’s Fitness, formerly a collection of bodybuilding tips and ads for “health” supplements of questionable efficacy, was reborn as an upscale men’s lifestyle brand under the leadership of former Men’s Health editor Dave Zinczenko and vp, publisher Patrick Connors, a Condé Nast alum who was hired away from Glamour in late 2012. Now, with solid growth in both ad revenue and circulation, AMI is elevating Connors to brand svp. 

Repositioning Men’s Fitness as a worthy competitor to the well-respected (and larger by more than a million copies per month) Men’s Health wasn’t an easy task, but so far, the magazine has remained on an upward trajectory, increasing its circulation by 4 percent and newsstand sales by 20 percent in the second half of 2013, per the Alliance for Audited Media.

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