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Bob Jacoby and the Saatchis: The Other Side of the Story
While the “newly mellow” Bob Jacoby continues to enjoy his millions, we need to be reminded that his deal with the Saatchis ruined the careers and shattered the dreams of others [Adweek Feature, Nov. 6]. Many wonderful and talented people, including my mentors, were forced out of advertising by his greed.
David P. Kronheim
Creative director
Creative Copy Writing Force Advertising
Flushing, N.Y.
When Communicating Globally, History and Culture Count
I read with interest and some surprise the excerpt from Communicating Globally by Don Schultz and Philip Kitchen about the importance of “administrative heritage” and “cultural context” [Book Bonus, Oct.
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