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By Eleftheria Parpis
HBO, "Imagine"
BBDO, New York
Another ambitious, multi-platform campaign from 2008's big Cannes-winning team, BBDO and HBO, "Imagine" displayed stellar craftsmanship in every medium it touched. The work stands a good chance at winning prizes in multiple categories, including Outdoor, Film, Cyber, Design and Media, but for me, Integrated is its best bet. The unique, nonlinear storytelling kicked off with an outdoor 14 x 14-foot cube (placed in New York, Philadelphia and Washington, D.C.)
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