Zubi Breaks Through at American

Captures Airline’s U.S. Hispanic Account From 20-Year Incumbent
ATLANTA–Zubi Advertising has been named agency of record for the U.S. Spanish-language portion of the American Airlines account, which Premier Maldonado & Associates had held for 20 years.
The incumbent, based in San Juan, Puerto Rico, and its Miami office, which serviced the account, defended the business. But, according to client managing director of advertising Tom Morris, “we felt it was in American’s best interest to make a change.”
Morris said other agencies that pitched the Fort Worth, Texas-based airline included Casanova Pendrill Publicidad in Irvine, Calif.,