ATLANTA Zimmerman Partners has added a new creative director and associate creative director.
Charles De Long has joined the Fort Lauderdale, Fla., agency as creative director and will work on the Amazing Savings, Vitamin Shoppe and TradeStation accounts. Previously, De Long was creative director at TaCito Direct Marketing in Dallas, where he worked with clients such as Ford, Toyota and DaimlerChrysler.
Art de Rojas was senior writer and creative director for the Hispanic division of Tinsley Advertising in Miami before joining Omnicom Group's Zimmerman Partners. De Rojas worked with several Tinsley accounts, including the Florida Keys & Key West Tourism, PGA National Resort & Spa, Miami Subs Grill and the Palm Beach Post. He also will work on Zimmerman's Amazing Savings, Vitamin Shoppe and TradeStation accounts.