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Zenith Selects Avrett Free

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NEW YORK -- Avrett Free Ginsberg has won the $30 million Zenith electronics account, the agency confirmed.

The New York shop won creative and media duties in a review that began in October and also included New York shops J. Walter Thompson and Hill, Holliday, Connors, Cosmopulos.

Kirshenbaum Bond & Partners, New York, was initially a contender, but withdrew in December. Incumbent Cramer-Krasselt in Chicago, which created the campaign tagged "Digitize the experience," was cut early in the review.

JWT and Hill, Holiday are both roster shops of Zenith's parent company LG Electronics.