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NEW YORK — Avrett Free Ginsberg has won the $30 million Zenith electronics account, the agency confirmed.
The New York shop won creative and media duties in a review that began in October and also included New York shops J. Walter Thompson and Hill, Holliday, Connors, Cosmopulos.
Kirshenbaum Bond & Partners, New York, was initially a contender, but withdrew in December. Incumbent Cramer-Krasselt in Chicago, which created the campaign tagged “Digitize the experience,” was cut early in the review.
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