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NEW YORK–In its seven-country analysis of ad spending for 2001, Zenith Media is revising its pessimistic July prediction of -0.2 percent to an even bleaker -4.7 percent, with both figures adjusted for inflation. The countries included in the analysis are the UK, France, Germany, Italy, Spain, Japan and the U.S.
In the U.S. alone, the report noted that the top 10 advertisers, which include General Motors, Philip Morris and Procter & Gamble, have spent 10 percent less than they did a year ago.
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