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NEW YORK Yum! Brands has hired Kirshenbaum Bond + Partners as the agency for A&W Restaurants.
The New York independent shop will create a new brand positioning for the chain in part by introducing new products and redesigning A&W icons. The assignment came earlier this month and is based on an existing relationship between the client and agency.
The Louisville, Ky.-based YUM! Brands acquired A&W in May 2000, adding the chain to its restaurant portfolio that includes Taco Bell, KFC and Long John Silver’s.
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