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Land Rover is expected to give 90 days’ notice to GSD&M and move its $50 million account to Young & Rubicam within the next two weeks, sources said.
The business will be moved to the agency’s Irvine, Calif., office, sources said, since that’s also the client’s North American base and where the shop’s Lincoln-Mercury ac count is handled. Y&R New York steers Jaguar, although work for that brand is also done out of Irvine. The Irvine office of Y&R sibling Media edge:cia, which also handles Jaguar, will now do Land Rover media as well.
GSD&M’s contract for Land Rover in North America extends to December 2003, but a “no-cut” clause terminated on June 30.
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