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Diamond Walnuts’ Return to Advertising Brings a Shift in Strategy
SAN FRANCISCO–Young & Rubicam here has created an estimated $3-5 million holiday TV campaign for Diamond Walnuts that breaks nationally this week. The effort is the client’s first advertising in seven years.
Two 30-second spots for Diamond’s shelled walnuts use computer-generated animation created by a 14-member team from Industrial Light & Magic, San Rafael, Calif. The high-tech work allows holiday treats and decorations, including gingerbread people and a snowman cookie jar, to come to life.
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