Y&R Captures More of ChevronTexaco

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NEW YORK ChevronTexaco has tapped WPP Group’s Young & Rubicam Brands to handle its global corporate advertising account, the agency said.

The San Ramon, Calif.-based client spent $1 million on U.S. corporate ads in 2003 and $2 million through May, according to Nielsen Monitor-Plus.

In a statement, Y&R Brands chairman and CEO Ann Fudge said, “I am very proud that we have been entrusted with this important piece of ChevronTexaco’s communications portfolio. ChevronTexaco is a great brand and we look forward to supporting and enhancing it.”

Y&R





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