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LOS ANGELES A visually oriented campaign by WPP Group’s Young & Rubicam Brands for the Jaguar XJ8L, with creative linked to the seven deadly sins, breaks today, said Jaguar’s vp of marketing.
“We wanted to remind people of what the XJ is all about and build a little interest around the idea of temptation,” said George Ayres, who works at Jaguar’s Irvine, Calif., office. “It’s a sensuous brand, and these commercials tell a siren song about them.”
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