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CHICAGO The Lime-O-Sol Company, maker of The Works brand of household cleaning products, has named Young & Laramore its lead agency, following a review of undisclosed agencies, shop executives said.
The Indianapolis agency is charged with consumer research, brand positioning and consumer advertising.
Billings on the account were not disclosed.
Lime-O-Sol, which was recently acquired by BioLab Inc., a subsidiary of Great Lakes Chemical Corp., is expected to be among Y&L’s top five accounts, according to agency president Paul Knapp.
Y&L’s
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