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MZD’s Reilly Hired to Lead Venture as Shop Targets ‘Next Level’
CHICAGO–Reversing its past dependence on outside resources, Indianapolis agency Young & Laramore is developing its own media buying capabilities.
The 15-year-old, $26 million shop has hired Terri Reilly, media director at crosstown rival Montgomery Zukerman Davis, to head its media department. Reilly will be president of the media unit, which Y&L intends to give a separate, as-yet-undecided brand name, and media director of the agency.
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