Yellow Book Begins TV Push

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS A campaign from TBC Advertising & PR for Yellow Book USA breaks today with actor David Carradine playing a guru who enlightens a young seeker of wisdom.

The effort includes multiple spots touting Yellow Book’s search engine, as well as its traditional print directories.

Carradine, who has starred in more than 110 feature films, is still remembered for his 1970s TV series Kung Fu, in which he portrayed an itinerant philosopher skilled in the martial arts.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in