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NEW YORK Yahoo! said it plans to acquire Overture, one of the leading companies in the growing search advertising category. The deal is valued at $1.63 billion and is expected to close by the end of the fourth quarter.
Overture, which was known until late 2001 as Goto.com, and search engine Google, have been the two leaders in this segment of the online advertising category, which has been far and away the reason for the recent growth in online ads.
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