WWL Breaks Campaign for Rack Room Shoes

ATLANTA Wray Ward Laseter this month released its first print and broadcast work for Rack Room Shoes, according to the shop.

The Charlotte, N.C., agency said that its print campaign features actual Rack Room customers who submitted photos in a nationwide search for shoe models. People chosen by WWL from more than 1,200 entries will appear in newspaper inserts, in-store signage and on the Rack Room Web site.

“We incorporated public relations and additional marketing tactics to provide creative marketing solutions to support Rack Room’s continuing growth,” said Jennifer Appleby, president and chief creative officer at WWL.