The Write Stuff | Adweek The Write Stuff | Adweek
Advertisement

The Write Stuff

Advertisement


A.T. Cross seeks a fresh approach
and inks consultant to review shops.
See page 8B.

Creative Buzz
Digitas Looks to Johnson, Bowen
Relationship marketer Digitas promotes Greg Johnson to its top
creative post. It also hires wordsmith Gordon Bowen to provide the "emotional side of branding" to direct marketing and interactive work for American Express, its largest account. See page 8B.

planning power
Account planner Justin Holloway recruits Frederick Kuhn from GSD&M
in a quest to build a planning department at Hill, Holliday. Holloway's involvement has already resulted in a new direction for Dunkin' Donuts due
this spring.
See page 4.
selling solutions
Konica drops Mason & Madison and strikes a deal with O'Neal & Prelle as
the printer and copier maker moves beyond selling hardware to offering document creation solutions.
The change in
shops will lead to a three-year national campaign, slated to break this summer.
See page 4.
Musical Chairs
Holland Mark loses three and gains one. Creative director
Rob Rich leaves for Mullen; a Mullen
art director heads
to Holland Mark. Meanwhile, two of
the agency's interactive staffers have left to start their own agency: Blue 22.
See page 5.
Be prepared
New York Life Benefit Services parts with Direct Results Group and picks Wallwork Curry Sandler to craft b-to-b ads promoting retirement plans.
See page 8.
Supe's on
OK, we were wrong:
It was a great game. But can the same
be said for the
advertising that aired during Super Bowl XXXIV? To answer that question, Adweek commissioned an exclusive viewer poll, with surprising results. Plus, our Monday-morning quarterback, Barbara Lippert, critiques the big-game ads.
See page 20