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Wray Ward Laseter has recruited Ron Randle as vice president and creative director.
Randle, formerly chief creative officer at crosstown rival PriceMc-Nabb in Charlotte, N.C., will report to WWL president and chief creative officer Jennifer Appleby.
Randle will assume day-to-day responsibilities for the shop’s creative and production teams.
“Ron’s joining is a natural evolution of our strategy to become a major brand-building agency in the Southeast,” said Appleby.
Randle’s résumé includes stints at The Richards Group in Dallas and Chicago’s Hal Riney & Partners, Cramer-Krasselt and Leo Burnett.
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