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NEW YORK Young & Rubicam has been awarded lead creative and field marketing duties on Burger King’s estimated $360 million U.S. account, the client confirmed.
Its WPP sibling MindShare took on media duties from Interpublic Group’s MediaFirst. A significant portion of the account had been expected to move to Y&R, including media, because of years-long connections between the agency’s worldwide CEO Mike Dolan, the New York CEO Michael Patti and some members of the board of BK parent Texas Pacific, including Dick Boyce [Adweek, March 31].
“Young
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