Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Crispin Porter + Bogusky’s first work for Burger King since gaining the $300 million account in January shows office workers divvying out BK sandwiches customized to their specifications and brings back the 30-year-old tagline, “Have it your way.”
One spot by the Miami shop, which broke yesterday, shows a group of workers in an office break room passing around BK burgers with various specifications such as “double lettuce.” When they reach a burger that has “no lettuce, extra ketchup, double bacon, double mayo and two extra beef patties,” an employee in a blue shirt proclaims loudly, “Is it mine? ‘Cause I’m the champion?” and struts around the room.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in