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NEW YORK Nextel enlisted Swedish directing collective Stylewar to depict workers as bees and ants in two new fanciful spots portraying how Nextel helps groups accomplish tasks.
In one, workers buzz around a hive-like building as Nextel phones and GPS technology keep track of where they are. In the other ad, construction workers behave like ants at a building site, crawling atop a truck to carry away materials in a long line. Onscreen copy: “Nextel helps groups get things done.”
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