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The winner of the shootout between Fallon Minneapolis and incumbent JWT & Tonic here for Sun Microsystems’ creative “project” will be asked to create a campaign breaking later in the fall positioning Sun as a direct competitor of software giants such as Microsoft and IBM, sources said.
The Santa Clara, Calif.-based firm, which spends $100 million globally, sent a strategic brief to the agencies saying it wants an “aggressive” ad campaign telling consumers that “they sell software and business solutions,” not just computer servers, a source said.
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