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LOS ANGELES Consumer electronics retailer Good Guys has awarded additional business to current shop the Woo Agency following a review, the client confirmed.
Woo Agency, an independent shop in Culver City, Calif., has primarily created radio ads for the Alameda, Calif.-based client. The assignment now includes TV, outdoor, print, radio and promotions work. Billings are $10-15 million for the next six months, said Mary Doan, vice president of marketing and advertising for Good Guys.
The client has not upped its annual marketing budget, which is approximately $42 million, but instead has reallocated funds as it looks to do fewer newspaper inserts, Doan said.
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