WongDoody, Tully's Issue 'Wake-up Call'

LOS ANGELES Beginning today, Tully’s Coffee is encouraging office workers to beat their after-lunch slumps via a new campaign by independent WongDoody, according to the agency. But they won’t have all afternoon to do it.

The multi-faceted effort, known as the “3:21 Wake-up Call,” kicks off with a series of attention-grabbing executions designed to serve as a citywide alarm clock. For the next two weeks—Monday through Friday at exactly 3:21 p.m.—live bands are scheduled to play “Reveille” outside the majority of Tully’s 60-plus Seattle, Portland and San Francisco locations, said an agency representative.

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