Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Wolff Olins has been chosen for a branding assignment for Carter’s children’s apparel, following a short review that ended last month.
Following an IPO in October, the Atlanta-based client aims to freshen the brand’s appeal by building on its popularity among baby boomers, now becoming first-time grandparents. Wolff Olins will develop a consumer branding strategy that encompasses an execution and communications strategy across the brand, including packaging and point-of-sale. The assignment will include in-depth consumer research with today’s mothers and grandparents.
Carter’s,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in