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ATLANTA Tailoring its pitch to the reviewer’s future needs secured White & Baldacci the advertising account of Wintergreen Resort, the client confirmed.
The independent Herdon, Va., agency secured the business following a review that began in December. According to Kelley Davidson, vp of marketing and sales for the client, five finalists were selected from an initial field of 20 contenders. W&B competed against Barber Martin Advertising in Richmond, Williams Whittle Advertising in Alexandria and Barker Campbell Farley & Mansfield in Virginia Beach, all in Virginia, and incumbent Levin & Associates in Washington, D.C.
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