Williams Whittle Associates has added Precision Tune Auto Care and Auto Smart to its client roster.
The two automotive aftermarket businesses represent the fourthand fifth national clients the Alexandria, Va., agency has won this year.
Billings for the two accounts will amount to nearly $10 million.
Auto Smart in Alexandria, with a $7 million media budget, will em-ploy Ignition, the agency's technology unit, to market Otto Smart. The "smart-card" system enables new car owners to automatically record and file service records.
Ignition's print and collateral work will break early next year.
WWA acquired Leesburg, Va.-based Precision Tune Auto Care's $2.5 account without a review, according to agency president and chief operating officer Rob Whittle.
"We did BMW in the Southeast, so Precision knew our work," he said.
Precision Tune Auto Care, which has more than 550 franchise stores, was impressed by the shop's "franchise and automotive experience," said Kevin Bates, client vice president of marketing. "WWA translated strategic thinking into compelling creative."
The campaign will include broadcast, print and outdoor media.