WildTangent is not a site per se, but a fast | Adweek WildTangent is not a site per se, but a fast | Adweek
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WildTangent is not a site per se, but a fast

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WildTangent is not a site per se, but a fast growing gaming network that buyers praise for reinventing itself in recent years as a premier aggregator of casual gaming ad inventory. WT's gaming software is baked into all Dell, Toshiba and HP PCs that are shipped in the United States. Traditional TV advertisers such as Nissan have gravitated to the company's games, many of which are aggressively seeking female gamers. Recently, the ad holding company WPP further endorsed the brand, investing $3 million in the company. And last July, WT inked a deal to sell ads within the hugely popular MMOG RuneScape, adding 4 million passionate, mostly young male users to its portfolio. —Mike Shields