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NEW YORK Wieden + Kennedy has created its first ad campaign for new client U.S. Trust, the financial services account the shop won in January from BBDO, the agency said.
The print campaign will break in the Nov. 17 issue of The New Yorker and will also run in magazines such as Architectural Digest, Food & Wine, Forbes, Gourmet, Opera News and Travel & Leisure.
Owned by Charles Schwab, U.S. Trust offers financial services to individuals with at least $5 million to invest, making the target audience relatively small compared to that of brokerage firms.
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