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After a seven-year hiatus, Miller High Life returns to national TV in April with 15-second spots from Wieden & Kennedy under the “Miller time” umbrella.
New packaging for the subpremium-priced beer incorporates the “Girl in the moon” graphic used earlier in the brand’s history and the “Champagne of beer” label phrase first incorporated in 1906.
After years of relative marketing neglect, spending on the brand is being increased to the $5-10 million range this year.
Wieden’s TV work was still being completed last week, a Miller representative said.
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