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NEW YORK Wieden + Kennedy said it has pulled out of the Heineken USA review over strategic differences with the client.
Wieden in Portland, Ore., and WPP Group’s Berlin Cameron United were the only two finalists left in the pursuit of the estimated $80 million domestic account, which includes Heineken and Heineken Premium Light. Berlin Cameron is the incumbent on HPL, which it landed in December 2005 and launched in March 2006.
Publicis USA’s New York office had handled Heineken and Amstel Light since 2003 and was cut from an earlier round of the current review in December.
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