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Executives at Michelin put the estimated $35 million account into review last week after a long-running disagreement with DDB Worldwide over strategy.
The Greenville, S.C.-based cli ent and the New York-based incumbent parted ways last week after 17 years, and the client has contacted several consultants about handling the review.
One source said the client wants to return to the “treads and threads” approach “typical of advertising in the category,” in which the tire’s design is featured prominently.
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