Who's Responsible for Racy Content?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

WASHINGTON When a marketer sponsors a show, is that company responsible for all the content that appears in the program?

This thorny question in an age of heightened concern about sexual and violent content that can be seen by kids surfaces with the upcoming July 19 premiere of Mad Men, a term coined in the late 1950s to describe the advertising executives of Madison Avenue, according to the online video promo for the new AMC drama.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in