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NEW YORK White Horse has redesigned the Web site for Xcel Pharmaceutical’s Diastat seizure treatment.
The site (www.diastat.com) aims to build awareness and increase sales of the FDA-approved, at-home seizure treatment by arming consumers and physicians with information about the medication’s efficacy, safety and convenience.
White Horse said it used lifestyle-oriented imagery and user testimonials to create a more personal connection with the user. The Portland, Ore.-based interactive shop also developed the site’s online survey that asks the user, “Is Diastat right for you?” In return for taking the survey, users receive an e-mail coupon for a discount on a Diastat prescription.
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