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NEW YORK Whirlpool said today it would consolidate creative chores at Publicis Groupe’s Publicis USA and media duties at Optimedia.
In addition to the Whirlpool brand, the New York offices of those agencies will now handle brands added through the company’s March acquisition of Maytag. (Along with the flagship Maytag brand, those include Amana, Jenn-Air and KitchenAid in North America.)
Publicis and Optimedia stand to gain approximately $85 million in billings, in addition to the $35 million in Whirlpool assignments they already handle, per Nielsen Monitor-Plus.
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