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UPS AGENCY
Ammirati Puris Lintas, New York
CLIENT United Parcel Service, Atlanta
MEDIUM consumer print
CREATIVE DIRECTORs David Harner, Adam Goldstein
ART DIRECTOR Marc Lefton
COPYWRITER Tom Kraemer
PHOTOGRAPHY stock
The deadpan check mark in the “4.5 ton sea mammal” box is a nice touch. But what’s most interesting here is the way the ad relates to the company’s Web site. We’re all accustomed to ads that direct us to a Web address as a source of practical information. This one offers the Web address as a place to have fun.
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