Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
VIE BRAS
AGENCY Campbell & Partners, Toronto
CLIENT Vogue Brassiere, Toronto
MEDIUM out-of-home
CREATIVE/ART DIRECTOR Barry Campbell
COPYWRITER Mo Solomon
PHOTOGRAPHY Struan Campbell Smith
Let’s face facts: The lads would stare at her no matter what the status of her underwear. Ads for bras have always assumed that women want to attract men. Amending that message to suit modern sensibilities, this headline suggests women can attract men and be in control of whatever ensues. In short, the product is a vehicle for female empowerment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in