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PANASONIC
AGENCY – TBWA Chiat/Day, Toronto
CLIENT – Panasonic, Mississauga, Ontario
MEDIUM – consumer print
CREATIVE DIRECTOR – Duncan Bruce
ART DIRECTORS – Gary Holme, Nathan Monteith
COPYWRITERS – Brett Channer, Joe Musicco
PHOTOGRAPHY/COMPUTER COMPOSITION – Don Dixon, Avner Levona
The broader an ad’s claim, the more likely it is to come across as mere white noise. This smart Panasonic ad focuses on a single, finite issue that’s pertinent to people in the market for a car CD player. Even the dullest reader will get the point that Panasonic’s Rebel Gear doesn’t skip in anything short of cyclonic conditions.
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