WestWayne bolstered its creative department here last week, naming Markham Cronin senior vice president and creative director.
Previously vice president and associate creative director at Crispin Porter & Bogusky in Miami, Cronin, 34, joins WestWayne creative directors Roy Trimble and Ted Nelson. All report to chief creative officer Luke Sullivan.
"In order to take on a bigger role, I had to go someplace else," Cronin said. "There was a lot of redundancy between [CP&B creative director Alex [Bogusky] and I. Alex runs the place; he's solidly in control. As a creative, [CP&B] is a fulfilling place to work, but I thought this might be an opportunity to do something new and cool."
Cronin said Sullivan contacted him about the job in late 1999.
"I'm a student of the books and I know who's who and Markham is one of the who's," said Sullivan. "He didn't just go along for the ride [at CP&B]; he's one of reasons they're one of the best agencies in the nation . . . I need a partner to help me turn this agency from a pretty good shop to the breakout Atlanta shop."
"I think Luke has taken [WestWayne] from kind of an OK agency to good, and now it's time to go from good to great," Cronin said. "I'm here to be part of that."
During his nine years at CP&B, Cronin worked on most of the agency's accounts, including Shimano, Schwinn, the Miami Herald, the Golf Channel, Majesty Cruise Lines and PlanetOutdoors.com. His work has been recognized at major awards shows and in Communication Arts and Creativity.
At WestWayne, Cronin will work on Russell sportswear and other accounts, plus new business.
In coming to Atlanta, Cronin returns to his hometown. He grew up in the city and attended the University of Georgia. His sister Courtenay is employed at Creative Search, the Atlanta ad personnel recruitment service.